Meiji Curl
A Classic Snack from Japan
Meiji Curl is a popular puffed snack in Japan, highly praised on Japanese e-commerce sites for its unique crispy texture and rich Japanese-style flavor. Each piece is light, crunchy, and melts in your mouth, leaving a lingering delicious aftertaste.
History
Meiji Curl – The Pioneer of Japanese Puffed Snacks
Meiji Curl was born on July 25, 1968, making it one of Japan’s very first puffed snacks. At the time, the idea of “snacks = sweet” was deeply rooted in Japanese culture. Curl broke this tradition by introducing a savory snack that could be enjoyed all year round and satisfy small cravings, offering Japanese families an alternative to popcorn.
Curl initially launched with two flavors: “Cheese,” aimed at children, and “Chicken Soup,” designed as a snack for adults to enjoy with drinks. In 1969, the “Curry” flavor was added, further expanding the lineup. In 1971, noticing that the cheese flavor was less popular in the Kansai region, Curl developed the “Usuaji” (Lightly Salted) flavor—a blend based on bonito stock with added kelp for extra umami—tailored to local tastes. The packaging featured traditional Japanese colors to reflect its dashi-inspired flavor. Today, both “Cheese” and “Usuaji” have become Curl’s classic flavors.
In 1975, the iconic little boy character first appeared on the packaging, becoming a beloved symbol of the brand and deepening Curl’s connection with generations of Japanese consumers. With its unique crispy texture and rich Japanese-inspired flavors, Meiji Curl remains a favorite on Japanese e-commerce sites and in supermarkets, creating delicious memories for people of all ages.
Whether as an everyday snack or for sharing at gatherings, Meiji Curl continues to accompany countless families with its spirit of innovation and timeless flavors.
Meiji Curl is a household name in Japan and one of the country’s most beloved puffed snacks. Renowned for its unique flavors and crispy, melt-in-your-mouth texture, it has been a favorite among consumers across Japan for decades. The light, crunchy bite and rich, layered taste make it truly irresistible.
This delicious snack is only available in limited quantities in the Kansai region and areas further west, making it a nostalgic and exclusive treat cherished by both locals and tourists. Its limited availability has made it a highly sought-after souvenir and a must-buy for many visitors to Japan.
We are delighted to offer direct international shipping for overseas customers, so you can enjoy this unique Japanese snack without having to travel to Japan. Whether for everyday snacking, family gatherings, sharing with friends, or as a special Japanese gift for your loved ones, Meiji Curl is always an excellent choice.